There was a time in history when, if something was to be gifted to someone, people would look for the best paper gifts bag which carried a fancy brand label. The fancier the label, the esteem and value of the gift was assumed to be equally greater. At that time in history, very few brands invested in fancy paper bags for gifting or for their own bran There was a time in history when, if something was to be gifted to someone, people would look for the best paper gifts bag which carried a fancy brand label. The fancier the label, the esteem and value of the gift was assumed to be equally greater. At that time in history, very few brands invested in fancy paper bags for gifting or for their own branding. Plastic bags were more the norm of the day. ding. Plastic bags were more the norm of the day.